The art of effective sales
Objective: Form holistic idea on principles of sales management (as one of the key functions) and build skills necessary for effective client relationship management and negotiations
Content:
- Goal of marketing, setting targets, creating marketing plans
- Deciding on marketing mix
- After sale servicing as one of key marketing components
- Basics of telephone sales and negotiations
- Conflicts and their causes
- Characteristics of team managers
- Purchases and how they are made
- Realizing oneself as a salesperson and preparing for sales
- Sales techniques
- Negotiation techniques
- Client needs assessment
- Salesman?s toolkit
