PR for practice and career
Objective: Learn skills needed for effective management of information flows within a company and relations with various public groups.
Content:
- Key technologies of effective PR communications
- Image and reputation of an organization, product, personality: assets and instruments for achievement of specific marketing targets
- Mass media as an instrument for achievement of PR targets
- PR activities as an instrument for product promotion and building client loyalty
- In-house PR
- Creativity in PR: How to find bright cost-effective idea
- Mastery of public speaking and debate
