Basics of marketing

 

Objective: Build skills in effective use of modern marketing methods and instruments

 

Content:

  • Definition of marketing
  • The death of traditional marketing
  • The essence of marketing management 
  • Three focuses of marketing
  • Key mistakes managers make in marketing
  • Analysis of external environment
  • Brand and its components
  • Positioning and differentiation of a company and its products
  • Analysis of current and future business of the company
  • Particularities of organizing marketing department in a company