Marketing

Course         Objective                                                                  Duration

Basics of marketing

 Build skills in effective use of modern marketing methods and instruments 40 hours

Media planning           

Build skills in effective media planning and management of media component of an ad campaign 16 hours

The art of effective sales

 Form holistic idea on principles of sales management (as one of the key functions) and build skills necessary for effective client relationship management and negotiations 24 hours

Effective advertising

Build skills necessary for creation of strong advertising communications

24 hours

PR for practice and career

Learn skills needed for effective management of information flows within a company and relations with various public groups

 24 hours