Strategy
Strategy is defined as an ability of use favorable conditions and opportunities to explore new development areas and change boundaries of the business.
In the conditions of uncertainty and dynamic changes in the business environment, the importance of having clear vision of the future of the company, sharp and understandable mission, and precise strategy becomes paramount. The strategy and tactics can change but vision should stay clear and definite.
Our experience with various organizations from public, nongovernmental, private, and international aid sector helps us create effective strategies for companies from different sectors. Our advantage is in the knowledge of markets and new trends, as well as in the comprehensive approach that takes into account client-company’s competitor strategies and consumer behavior.
The result of the process of developing a mission, vision, and strategy is a clear plan of actions that help to achieve main goals.
Formulation of vision, mission, and goals
This process helps to define main corporate values, formalize company’s mission, and formulate vision for 5-10 years and from that - derive goals and key indicators.
Formulation of organizational strategy
This process helps to identify development prospects, goals, and optimal ways of organizational development. Business strategy is formulated, accompanied by strategic development plan. Critical management decisions are made to ensure achievement of long-germ goals. Long-term prospects are detailed in current plans.
HR strategy
After collection and analysis of main indicators that reveal effectiveness of HR strategy, its strengths and weaknesses, HR system should be optimized in such a way that it can serve as an instrument for implementation of strategic goals of the company. The starting point for this work is company’s business strategy that serves as a foundation for development of HR strategy with the use of balanced scorecard (HR scorecards).
Marketing strategy and marketing plan
This stage helps to formulate short-, medium-, and long-term marketing plans, including analysis of external and internal environments. It also provisions market analysis, analysis of segments, competitors, consumers, products, marketing objectives, strategy, action plans, as well as feedback and control mechanisms.
§ Distribution and sales strategy
§ Competitive strategy
§ Customer service standards and strategy
§ Key client relationship strategy
§ Demand and sales stimulating strategy
§ Strategy for entering new markets
§ Strategy for introducing new products and services on old markets
§ Strategy for building client loyalty
§ Strategy and tactics for raising customer service quality
§ Brand strategy
Financial Strategy
§ Formulation of financial policy, including:
o Policy for management of working capital
o Cost management policy
o Credit policy
o External funding policy
